WhatsApp officially launches ‘WhatsApp Business’

Feb 1, 2018 | Lead Generation, Marketing

Facebook-owned WhatsApp launched a new stand-alone app, called WhatsApp Business, designed to help small businesses easily connect with their customers, the company announced on Thursday. WhatsApp Business can be downloaded on the Google Play Store in select markets...

The all-new Zoho Campaigns is here!

Dec 30, 2017 | Industry, Lead Generation, Marketing, Sales, Zoho

Email marketing is no longer a simple, one-message-fits-all activity. Today it is a complex exercise which requires understanding your subscribers’ behavior and interests in order to see results. Targeted, relevant, and personalized messages are the way to make every...

Introducing the all-new Writer for Mobile

Oct 19, 2017 | Marketing

Writer’s iOS and Android apps get comments, better offline support, and an elegant design makeover. It’s cleaner, lighter, and more fun to use than ever! Inspiration is fickle. It doesn’t give notice before it strikes, nor does it appear when you expect it to.  As a...

Are you using Consumer Barometer from Google?

Oct 3, 2017 | Education and Training, Lead Generation, Marketing

Have you been using Google Consumer Barometer? The Consumer Barometer is a tool to help you understand how people use the Internet across the world. The trended data also contains local information for South Africa and is providing valuable data to all industries...

Mastering Micro-moments in 2018

Oct 3, 2017 | Lead Generation, Marketing

Two years ago Google introduced the concept of Micro-Moments – a consumer behaviour that has now thanks to mobile become an increasingly prominent trend. According to Google’s VP of Marketing for the Americas Lisa Gevelbe, people have started to expect an...

Hop, skip and jump over the pitfall of duplicate data

Sep 12, 2017 | Marketing

Have you ever had the same email sent multiple times to the same customer during a campaign? Ever had the same lead assigned to multiple sales reps, and had to deal with an irate prospect? If you have, then you know that’s a surefire way for losing existing and even...