Feb 1, 2018 | Lead Generation, Marketing
Facebook-owned WhatsApp launched a new stand-alone app, called WhatsApp Business, designed to help small businesses easily connect with their customers, the company announced on Thursday. WhatsApp Business can be downloaded on the Google Play Store in select markets...
Dec 30, 2017 | Industry, Lead Generation, Marketing, Sales, Zoho
Email marketing is no longer a simple, one-message-fits-all activity. Today it is a complex exercise which requires understanding your subscribers’ behavior and interests in order to see results. Targeted, relevant, and personalized messages are the way to make every...
Oct 3, 2017 | Education and Training, Lead Generation, Marketing
Have you been using Google Consumer Barometer? The Consumer Barometer is a tool to help you understand how people use the Internet across the world. The trended data also contains local information for South Africa and is providing valuable data to all industries...
Oct 3, 2017 | Lead Generation, Marketing
Two years ago Google introduced the concept of Micro-Moments – a consumer behaviour that has now thanks to mobile become an increasingly prominent trend. According to Google’s VP of Marketing for the Americas Lisa Gevelbe, people have started to expect an...
May 23, 2017 | Lead Generation, Marketing
Mastering the ins and outs of LinkedIn for business isn’t easy. It means going beyond the basics and picking up on the newest and most useful tricks to better engage your audience, find prospects, and build relationships with other professionals. Even if you’ve been...
May 22, 2017 | Lead Generation, Marketing
If you’re using Facebook ads—or you plan to use them in the future—there’s one key tool you should start using right away to get the most out of your social ad budget: the Facebook pixel. What is a Facebook pixel? A Facebook pixel is code that you place on your...
