Have you been using Google Consumer Barometer? The Consumer Barometer is a tool to help you understand how people use the Internet across the world.

The trended data also contains local information for South Africa and is providing valuable data to all industries including recruitment and education pertaining to the internet usage and behaviours of their prospective and existing customers. The education sector would find it immensely interesting to know that from the 2017 data the following factors can now be considered:

For South Africans under the age of 25:

  • 79% of people access the internet
  • 50% access the internet daily
  • 73% of people use a smartphone
  • 28% of people use a computer
  • 17% of people use a tablet
  • 1.8 (the average number of devices used by people in this group)

The Results from the Connected Consumer Survey

What role does the internet play in a person’s journey from consideration to actual purchase? Which devices do people use in their everyday lives, and how do they use them? Why, where, and when do they watch online video? Google’s global interactive tool, the Consumer Barometer, covers more than 50 countries and 20 product categories. See how internet penetration and device usage have evolved over time, explore some of our specially curated insights and audience stories, or create your own easy-to-export charts.


Have you been using the awesome tool? If so, how are you using it to craft your user journey? Let us know your thoughts…